E-commerce is growing fast in Morocco, and more and more customers order straight from their phone. Building an e-commerce website is a great opportunity, as long as each step is well prepared. Here is the full journey, from idea to first orders.
1. Define your offer and catalogue
How many products, how many variants (sizes, colours), how will you manage stock? A 20-product shop is not built like a 2,000-item catalogue. Write down your margins too: they will set your ad budget and delivery fees.
2. Choose the platform
- A hosted solution (such as Shopify): quick to launch, monthly subscription, but check it supports your Moroccan customers' payment methods.
- WooCommerce on WordPress: flexible and widespread, but needs serious maintenance (updates, security).
- A custom store: built around your products and the way you sell, fast, with no platform subscription. That is the approach of our e-commerce solutions.
3. Offer the payments your customers use
- Cash on delivery is still very common in Morocco: it reassures customers but requires good order confirmation (call or WhatsApp) to limit refusals.
- Card payment usually goes through CMI, via a contract with your bank, generally reserved for registered businesses.
- Bank transfer suits large orders and business customers.
Offering several payment methods increases sales; cash on delivery alone is often the best starting point.
4. Organise delivery and returns
Choose a carrier (Amana or a private delivery company), set your zones and fees, and show delivery times clearly. Plan your returns and exchange policy too: it is one of the first things customers ask about.
5. Polish your product pages
Sharp photos on a clean background, several angles, a useful description (material, sizes, care), price and delivery time in plain sight: a good product page answers questions before customers ask them on WhatsApp.
6. Think mobile first
Most visits come from smartphones. Fast pages, big buttons and a short checkout make the difference. See why website speed matters for your sales.
7. Follow the legal framework
Publish your legal notice, terms of sale and a privacy policy. Moroccan Law 31-08 on consumer protection governs distance selling (customer information, withdrawal), and Law 09-08 governs your customers' personal data.
8. Bring in your first customers
A store without traffic doesn't sell. Combine SEO to show up on Google, social media marketing on Instagram and Facebook, and WhatsApp to reply fast. Our tips to attract customers on social media will help you get started.
How much does an online store cost?
At FastDevWeb, a custom online store starts at 8,900 MAD. The price depends on the number of products, payment methods, delivery and integrations. See our pricing and our guide how much does a website cost in Morocco .
Ready to sell online?
We support you from product catalogue to first orders. Request your free quote : we reply within 24 hours.
